I’m all for companies who issue releases that provide a little humour for the entertainment value on April Fool’s Day – as long as it is obvious and all good and all in fun. In fact, some organizations have been pretty clever this year…
Yesterday, LinkedIn listed under “People You May Know” the likes of Albert Einstein, J.R.R. Tolkien, Sherlock Holmes and Robin Hood. Google was having a little fun too. If you typed “Helvetica” in the Google search box, your font would change to Comic Sans. They went as far to announce a new technological advance in its popular Gmail application, motion-controlled email.
Some companies went a little further (and over the top in my humble opinion). Virgin announced its company founder Richard Branson had bought Pluto in order to reinstate it as a planet. Ikea released its ‘newest product’ via YouTube video: The Hundstol, or dog high chair, which confused consumers who asked about availability.
There’s a belief that all publicity is good publicity… but is it really?
I believe that ‘news’ should be exactly that… Continue reading