about me
Shaping and influencing opinions and perceptions was always intriguing to me.
I have always been passionate about marketing and public relations. Working on both the agency and client side for big brand companies allowed me to gain a detailed understanding of the power of marketing and communications, and what it can do for organizations and individuals.
A lifestyle change in early 2000 resulted in my move to Ottawa from Toronto. After arriving in the National Capital region, I spent the first few months discovering the Gatineau Hills behind a camera lens and soaking up the wonderful culture – absorbing as much of the city that I could possibly drink in. I served on the board of the Canadian Marketing Association as Vice-President & Director of Public Relations and Chaired the Communications committee for the Ottawa Little Theatre, helping to boost their awareness & profiles. I continued that momentum and started my own consulting firm, and now help build clients listen, engage and build brand loyalty.
I created this blog for others to contribute and learn how to capture their target audience while addressing media and business goals.
Goodness, you are acclaimed!!
It took ingenuity to get here… After moving to Ottawa from Toronto, it meant brushing up on my high school French, networking, meeting new people, finding communications and PR circles and getting connected. With a lot of hard work and persistence –it has paid off as I have met some wonderful clients, friends and colleagues over the years that have been very loyal.