the story byline

our story

Building credibility with the media is as important as creating it for your company, and when it comes to public relations one rarely exists without the other. Working with the media should be a planned, well-supported and carefully executed effort.

At StorylinePR, our methodology is simple and direct. Our proven “design through delivery” model ensures that your PR program is ideally focused to meet both the strategic and more down-to-earth business needs of your project.

What makes us different is our ability to thoroughly understand our client’s position, from their perspective. That, and the significant knowledge gained from experience in many varied industries, allows Storylinepr to develop and deliver PR programs and news stories that are so ‘in tune’, it’s as if you had done it yourself.

Storylinepr’s direct experience with category leaders on both the agency and client sides, combined with our comprehensive knowledge of the editorial process, allows us to apply our expertise for clients in non-for-profit, consumer, government and business-to-business markets, on both local and national levels.

PR Program Development
• strategy
• key messaging

Writing and Distribution
• traditional media releases
• social media releases
• media advisories
• backgrounders
• fact sheets

Media Relations
• pitch and place stories
• respond to media requests
• media monitoring
• media launches
• news photography
• custom media training

www.storylinepr.ca

behind the story

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