Archive for the ‘storyline for business’ Category
interview quick tips – part 2
Posted by: Deanna White on: March 2, 2009
On the air – radio interviews
Deadlines are usually hourly.
News stories and newscasts are very brief – 30-second stories with a 10-second soundbite.
Most interviews will be done by phone, taped and edited for broadcast.
Reporters may show up for events and announcements.
Radio listeners only hear you once. They can’t reread what you’ve just said so speak clearly, [...]
interview quick tips – part 1
Posted by: Deanna White on: March 1, 2009
Thanks all for your feedback on what you are interested in learning more about – because inquiring minds want know… here is part one of a series of interview quick tips by media type. Let’s start with print.
Getting it in print: newspapers
Deadlines are usually same day, with reporters writing their stories by mid-afternoon and filing by 5 [...]
a reporter’s job (and yours)
Posted by: Deanna White on: February 4, 2009
When pitching a story idea, it’s important to understand the life of a reporter. Here’s the Coles notes version.
High pressure job.
GET IT FIRST, GET IT FAST, GET IT RIGHT.
Professional questioner.
Generalists who know a lot about a little, (quick studies).
Well educated – college, university or both.
Constant deadlines and juggling multiple stories.
Demanding editors who assign and reassign [...]
what is the media looking for anyway?
Posted by: Deanna White on: October 31, 2008
Frustrated with ability to get media coverage after disseminating news release after news release, I had a new client ask me what media is looking for. First and foremost, I recommended she develop a media stretegy. Working with the media needs to be planned, supported, and executed as carefully to meet your goals. Access to [...]
considering our gifts
Posted by: Deanna White on: October 8, 2008
As this Thanksgiving reminds us, once again, to consider our gifts… I feel grateful for many.
I am grateful for the opportunities to share adventures with friends, celebrate achievements with colleagues and enjoy a loving relationship with family. I am grateful to my clients for their loyalty and my social network, from which I feel fortunate to [...]
building relationships; one journalist at a time.
Posted by: Deanna White on: September 7, 2008
The editor of wired.com was fed up of spam he received from untargeted PR attempts to get coverage. What followed this article was a long list of email addresses where he publically outed. A prime example of how relationships in PR are key. He wrote:
Sorry PR people: you’re blocked
I’ve had it. I get more than 300 emails [...]
call for nominations for “40 Under 40” 2008
Posted by: Deanna White on: August 15, 2008
PRWeek is now accepting nominations for its second-annual “40 under 40″ feature, to be published in the December 8 issue. This special feature will profile 40 agency, corporate, and nonprofit professionals, as well as educators, under the age of 40 that are doing outstanding work for their clients/companies and for the PR industry as a [...]
now what? 5 quick tips for first time media attention
Posted by: Deanna White on: August 6, 2008
It’s the morning following the onslaught of news releases that you sent off to the media. You start your usual morning routine… pour your coffee, open up your notebook, and check your email / voicemail. To both your horror and delight, the media is actually interested in your release and wants to write a story. If you [...]
formula for success
Posted by: Deanna White on: June 13, 2008
Messaging is critical to PR success. A colleague forwarded a mnemonic on messaging that really struck me.
SUCCESS =
Succinct
Unexpected
Concrete
Credible
Emotional
Strategic
Stories
What struck me is that it is so simple, yet, when speaking to reporters or pitching a story, it’s easy to get caught up in the moment and lose sight of what is fundamental to the success of [...]
spin stories, not wheels
Posted by: Deanna White on: May 24, 2008
You have created your media outline and now it’s time to develop your message into a release. This is the most challenging part. It’s hard to be objective and create an effective news release that will garnish the attention of news editors. I have met many business owners who put hours into drafting what they think [...]
the story byline
- twitter vs speed dial
- the greatest lesson I’ve learned in yoga class and in PR
- reasons why I give a tweet. shouldn’t you?
- media relations is a two way street
- build a bridge and ace your media interview
- the key (message) to a great interview
- storyline t.i.p.p.s
- what station are you tuned into?
- interview quick tips – part 4
- interview quick tips – part 3 – the right tips
