Archive for the ‘storyline for business’ Category
build a bridge and ace your media interview
Posted by: Deanna White on: May 19, 2009
I’ve heard many horror stories over the years from people who have been interviewed by the media, initially excited by the opportunity, but then surprised to see how their quotes are used or the information they provided is represented. If a reporter calls you out of the blue to do a story – chances are, they [...]
storyline t.i.p.p.s
Posted by: Deanna White on: May 12, 2009
Building credibility with the media is as important as creating it for your company, and when it comes to the pitch, one rarely exists without the other. Working with the media should be a planned, well-supported and carefully executed effort. When pitching a story to the media, you will need to make sure its relevant. In [...]
what station are you tuned into?
Posted by: Deanna White on: April 30, 2009
Through PR, we paint the big picture related to a product, service or issue at hand. Effective media relations can raise awareness, increase understanding, build support and encourage involvement, secure commitment among the community, among others. But before pitching a story, you should understand which station to tune into.
Every individual or organization looking to bolster their community [...]
interview quick tips – part 4
Posted by: Deanna White on: March 6, 2009
Can we talk? TV and radio talk shows
A great opportunity to raise your profile, talk shows are always looking for dynamic guests who are informative and entertaining and can keep audiences tuned in.
3 talk show formats (you’ll know ahead of time which one you’re doing):
You’re it. You’re the only guest talking with the show’s host. [...]
interview quick tips – part 3 – the right tips
Posted by: Deanna White on: March 4, 2009
Say it with pictures – television interviews
Deadlines are usually morning, noon and afternoon.
Brief stories – 60 or 90 seconds, with 20-second soundbites.
Strong visuals are key to TV news. Show people doing things and have interesting things going on in the background.
Interviews are usually taped on location and then edited (rarely live).
Talk with the reporter and [...]
interview quick tips – part 2
Posted by: Deanna White on: March 2, 2009
On the air – radio interviews
Deadlines are usually hourly.
News stories and newscasts are very brief – 30-second stories with a 10-second soundbite.
Most interviews will be done by phone, taped and edited for broadcast.
Reporters may show up for events and announcements.
Radio listeners only hear you once. They can’t reread what you’ve just said so speak clearly, [...]
interview quick tips – part 1
Posted by: Deanna White on: March 1, 2009
Thanks all for your feedback on what you are interested in learning more about – because inquiring minds want know… here is part one of a series of interview quick tips by media type. Let’s start with print.
Getting it in print: newspapers
Deadlines are usually same day, with reporters writing their stories by mid-afternoon and filing by 5 [...]
a reporter’s job (and yours)
Posted by: Deanna White on: February 4, 2009
When pitching a story idea, it’s important to understand the life of a reporter. Here’s the Coles notes version.
High pressure job.
GET IT FIRST, GET IT FAST, GET IT RIGHT.
Professional questioner.
Generalists who know a lot about a little, (quick studies).
Well educated – college, university or both.
Constant deadlines and juggling multiple stories.
Demanding editors who assign and reassign [...]
the story byline
- media relations is a two way street
- build a bridge and ace your media interview
- the key (message) to a great interview
- storyline t.i.p.p.s
- what station are you tuned into?
- interview quick tips – part 4
- interview quick tips – part 3 – the right tips
- interview quick tips – part 2
- interview quick tips – part 1
- a reporter’s job (and yours)
