We are bigs fans of ‘Surprise and Delight’ marketing. How can you not be? The impact is emotional and powerful. The term is fairly new to the marketing realm, but the concept isn’t and seems to be a tactic for Canadian brands.
Designed to be fun, ‘Surprise and Delight’ is a marketing strategy where companies randomly select an individual or group to receive a gift or experience.
The unexpected “wow” factor, coupled with a personal touch, is what makes marketing human and memorable.
Not all brands have the kind of budget to pull off a campaign on the same scale as some of these examples, but with the right strategy in place, you can create an impression with your customers in creative and cost effective ways.
Here are a few of our fav’s. These should get the creative juices flowing. Enjoy!
Thanks to a team of merry WestJetters and the power of technology, Westjet showed their customers miracles really do happen with this video. Read their blog post to learn more about the making of this video.
TD Thanking Machine
TD turns ATMs into ‘Automated Thanking Machines’ to create some very special moments for customers across Canada using the hashtag #TDThanksYou
Tropicana brings the sun to the Canadian Arctic after 31 days without sunlight in their “Brighter mornings for brighter days” campaign.
A Coca-Cola delivery truck is converted into a happiness machine on wheels delivering “doses” of happiness in the streets of Rio De Janeiro, Brazil.
Honda Loves You Back
In appreciation of fans, Honda set out to put a smile on a few faces. Watch what happened when they paid the parking fee for some Honda lovers at a recent NHL hockey game.
Tim Hortons surprised customers by taking away their senses and inviting them to Get into the Dark. What happens next is an experience with Tims Dark Roast that no one saw coming…
Dove Real Beauty Sketches Campaign
What women in the world didn’t fall in love with this campaign? As women, we are our own worst beauty critics. Dove decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see. Talk about surprise and delight.
What’s your fav?
Makes you want to go out and surprise and delight your customers right now doesn’t it? What’s your favorite surprise and delight marketing campaign? Share here in the comments.
About the Author
Deanna White has always been passionate about marketing and public relations. Owner of storylinePR, Deanna is best known for taking it beyond the pitch. For building brands & bottom lines with the right channels to share your story. http://www.storylinepr.ca.